Every day i read articles about SEO. They are experts into web sites optimization with the aim to reach better positions in to web search engine serps.
A lot of people affirm to be a SEO and a lot of companies want those people into their team to get a better serp position with their own site.
But are those people so reliable? Sometimes i doubt. With my site i always analyse google behaviour to get a better position with my site to get more visits and accesses. But if google changes his algorithm, what can a SEO do?
For example: if a little company pay a web services company for optimization campaign there are no results if Google changes his algorithm. Am i wrong?
is a SEO reliable if he use a simple wordpress for a web site optimization?
In my opinion the best solution is to make a personal optimization. It' the cheapest way. I trust SEO and their knowledges but i doubt about google, his decisions and his changes. Besides the money i pay to a web company doesn't make me sure about results because google leads so i'll never pay for a similar operation.
In short i wonder if SEO world is reliable. I don't think so.
